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Her Highness Sheikha Shamma bint Sultan bin Khalifa Al Nayhan, President & CEO of Frontier25 and The Climate Tribe, spoke with Mina Al Oraibi, Editor-in-Chief of The National, during a fireside chat in the UAE Pavillion at the World Economic Forum’s annual meeting at Davos.

Bringing transitions to life means encouraging people to make better choices, but understanding human behaviour can be a complex equation.

We turn research into policy recommendations, developing climate strategies and building the skills that drive lasting impact.